Increase in specialist coffee sellers and coffee roasters thanks to the popularity of coffee
There has been enormous growth in coffee shops with baristas for several years now. This is because consumers are demanding more special tastes and methods of preparation. And the culture is changing too: we enjoy drinking a cup of coffee away from home. Additionally, customers want to know who is supplying their coffee and they are ready to pay a little more for that knowledge about sourcing and sustainability. The rise of the specialist coffee shops and changing customer wishes are also leading to growth in small, independent coffee roasters; there are already hundreds of this type of specialist coffee roaster in the Netherlands. In short: consumers and other business end users have been finding their way increasingly over recent years to smaller roasters or coffee sellers offering specialist products. The coffee packaging also has an important role in the brand experience.
“Packaging is more of an aesthetic aspect at smaller roasters and specialist shops, and an integral element of the overall product”
At these smaller roasters and coffee specialists, the packaging plays a key role. Whereas the primary role of the packaging for the big players in the coffee market is conservation (keeping the product fresh) or efficient transport and its role in the brand experience is subordinate or at best equal, we get a different picture from the smaller specialist shops and coffee roasters. Because coffee is supplied to the end user in smaller quantities, the shelf life of the product is less important. After all, the coffee product is already at its final link in the chain from producer to end user; the quantities are smaller and it is consumed more quickly. For larger suppliers, there are other stages in between, such as a wholesaler or supermarket. Because keeping the product for a longer time is less important (in terms of freshness), the packaging is above all an aesthetic aspect that is aimed at increasing the brand value.
A traditional or craftsmanlike look and feel increases the brand value and complements the coffee experience perfectly.
At smaller roasters and specialists, we see a lot of packaging where attention has been paid to the image. This type of packaging is mostly suitable for smaller quantities of coffee. Beans in particular, as well as ground coffee, are packaged in quantities from 250 grams to for example 500 or 1000 grams. The quantities of coffee being packed are smaller numbers of units, ranging for just a single pack to at most 30 per hour. We recommend that our customers in this sector, packaging these kinds of numbers per hour, should use a manual sealer. The manual sealer produces a heat seal. A good example of this is our Audion 150 C
Spotlight on a manual coffee sealer – the Audion 150 C
The Audion 150 C is a portable sealing tong that is exceptionally well suited to smaller coffee shops and coffee roasters.