4. Exclusive Membership Programs
Going a step above by offering a tiered based reward. You can create special clubs for the customers who reach a certain order lever or bring certain number of new customers for you. Offer them exclusive benefits that are available only to the club members.
Being part of an exclusive program can grow as your referral program grows. You can create the top 5, top 10, top 50 member exclusive programs to spice up your members to get excited about the next reward type they can enjoy as a member.
5. Start a weekly newsletter
Maybe you already have a regular blog, social post or email newsletter? Well now is the time to ramp it up! The key here is keep it personal, tell a story, and update your customers like it is your family dinner talk. Speak about how COVID-19 has effected your business and what you have done.
Sign the email with your name and encourage readers to reply to your email, call to action and start a conversation.
6. Add a general pantry range
Selling more to your existing customers is one of the easiest ways to grow and generate revenue for your business. With a bit of digging you will be surprised to find a myriad of gourmet food producers in your area which you could become a stockiest for.
Leverage your existing connections and test new products in your shop, it’s when you break the mold that you will really reignite the interest of your existing customers.
7. Spread the knowledge
Let’s face it, people dealing with food are a pretty skilled bunch, consider sharing your knowledge and expertise with your customers in short videos you can post online, you may be surprised how much this will spark their interest and in return keep coming back to check out what they can learn. It’s about giving, giving and then the return will come. Don’t limit it to skills, share ‘how-to-cook’ and ‘what to do with uncommon cuts’ videos.
8. Start a team idea bucket
Sometimes the best ideas come from the most unexpected sources, by leveraging the team around you – the next big idea could be born. We are all very busy, so the key is to have somewhere to record the ideas then make it a monthly activity to look over the idea bucket or board and see if there is anything worth implementing.
9. Keep your website content fresh
Fresh and informative content is one of the main elements that pull in new visitors and potential customers. Keep your content fresh by publishing a blog that reports the latest business news, key-takeaways from whitepapers and hot topics within the food industry. Use polls to monitor the opinion of your customers in order to adjust your business model.
Fresh content will also help your website be found in search engines.
10. Referral Contests
Referral contests also encourage a lot of customers to participate actively in your campaign and are a great idea driving customers to your food shop. Offer a product which is high in demand for the winner of the contest. The product can be an expensive electronic device like a smartphone or iPad.
Offer something nice for the runner-up and the second runner-up as well. While some customers might not be able to get the big reward, providing gift cards to the mass or top 20-100 of your members who referred a specified amount of friends can be a great way to encourage referrals. Also, offer discounts or other benefits that don’t cost you anything to other participants.
A contest can create an entire army of customers who will work for you and bring new customers.
11. Support your locals
Giving back to the local community in small ways is a great way to establish good connections and build trust as a local food provider. Supporting local events, emergency services, sports teams and other initiatives is the perfect way to display you care amongst the locals and will surely be of positive benefit.